Here’s my second installment of the “Moms of the Park” feature, where I get a little peek behind the scenes with the fabulous Aimee Cheshire from HeyGorgeous.com (an online designer plus size boutique). I met Aimee a number of years ago when I had my retail business and she ran MadisonPlus (a blog for plus size clothing). I found her to be such an interesting and inspirational woman, I was thrilled to be able to profile her here. She is a Canadian living in New York with her lovely family and her smile is completely infectious.
So without further ado, here’s Aimee!
Name: Aimee Cheshire Occupation: CoFounder/ President of HeyGorgeous.com Children: Lenora (3) & Lewan (1) Her style in 3 words: Comfortable, quirky and cool
What’s the one thing you want your children to know about you?
“Before having them, I was afraid that being a good parent and simultaneously having a successful career would be impossible. I now realize that being a parent only compliments my work life.”
Is there something you hope they never find out?
“One of my fears of having children was the toll it would take on my figure. I worked hard on getting my figure to the place it was before having babies. In retrospect it seems so silly! But nevertheless it is a very real concern for many women.”
What’s your mom superpower?
“Managing the balance between work life and home life is truly a superpower. My superpower has given me the ability to turn off from work to spend quality time with them.”
Did you have a mom identity crisis?
“Though it was my dream to launch a plus size fashion boutique, after having Lenora (my first child), I was not sure I could run a business and be a mom. I felt such a strong pull to stay home with her and I thought that going to work was a disservice to her. I was scared she would feel neglected, or like she always came second to my job.
Having babies almost back-to-back was difficult on my body. After having Lenora, I had a new figure and I was happy with it. It wasn’t what it was before but it didn’t bother me. After having Lewan (my second child), I found myself at a weight that I was not comfortable living in. As time has passed, I am learning how to accept myself, my new figure, and to fit my personal style around it.
I might not be at the weight I want to be, but I will not waste time or energy on hating on my shape. I spent too much of my life criticizing my body. I want to steer my children away from that negative way of thought so they can never feel it.”
How did you deal with it? How did you find your way through/around/over it?
“I realized that not building Hey Gorgeous! would be a huge regret. Fulfilling my dream of providing fashionable clothing for curvy women was too important to me. I know my children will be proud of what I’ve done. When they are older they will see the importance of it, but for now I make it a point to not sacrifice my time with them.
I have become a stronger woman for coming to terms with my new post-pregnancy body. Though I have my moments of negativity, I refuse to beat myself up about my body. Living, working, and breathing in the plus fashion community has been a huge help. This is an incredibly accepting community full of women with similar experiences to my own that boasts body positivity. The media that I consume in this community is full of women with full of figures that are realistic comparisons for myself. The whole process has reaffirmed why I am so dedicated to this industry and thankful to be free of the pressures of traditional media.”
Do you know a great mom who should be profiled in my next post? Are you that mom? Drop me a line!
Want to subscribe to our mailing list? Click here!